Evicted By Greed Workshop: Subvertising for the Right to Housing (Part 1)
Subvertising for the Right to Housing workshop consists of two parts and takes place on two different dates.
During the first workshop the participants worked with Vyvian Raoul to learn the tactics and techniques of subvertising, particularly relating to property and the rights to the city. This workshop shows how subvertising offers a creative way to rewrite the narrative about the housing market in the streets where gentrification operates. Outdoor advertising is the most emblematic form of consumerist propaganda. It privatises public spaces with the intention of conditioning mass behaviours and imposing specific (commercial) narratives. How can we untangle those narrations? And how can we take over those spaces subtracted from the public realm for private interests?