Re-Imagine Europe Pilot Study #11 – The Key of Cvjetno naselje

Re-Imagine Europe Pilot Study #11 – The Key of Cvjetno naselje

In 2023, after more than two decades of living nomadically, the non-profit organisation and curatorial collective KONTEJNER decided to settle down. They found a space in the famous Vjesnik complex in Zagreb’s Cvjetno naselje neighbourhood, signed the lease, and fully renovated the venue. Established in 2002, KONTEJNER always operated in spaces belonging to other institutions and organisations. Moving into their own premises has transformed the way the organisation works and how it presents its programme, which can now take place year-round.

The collective knew that they wanted to put down roots and participate in their new neighbourhood in a meaningful way, creating an enriching relationship with its residents. One of the many ways of achieving this was to collaborate on an artwork. So, in the summer of 2025, KONTEJNER invited its neighbours to share their experiences of Cvjetno naselje and contribute to the creation of an audio walk by the artist Hrvoslava Brkušić. The idea was inspired by Cvjetno naselje’s intriguing past, and the work would serve as both an exploration of the neighbourhood and a love letter to it.

By late autumn, the process of creating and recording the audio walk had mostly been completed and it was ready to be heard by the participants, other neighbours, and anyone interested in this peaceful, green, semi-central area of Zagreb. The walk aimed to “collect memories, stories, facts, images, footsteps, whispers, radio and water waves, the chatter of students and children, the sounds of cars, birds, and nature”¹ and map the neighbourhood in a unique way: “listen[ing] to its present, and tak[ing] part in shaping its future”². As the project advanced, it turned into a serious exploration of the neighbourhood’s history.

The work also happened to coincide with a truly historic moment for Cvjetno naselje. On 17 November 2025, a huge fire, which took firemen the entire night and day to put out, destroyed one of the neighbourhood and city’s landmarks, Vjesnik: a skyscraper with famously reflective orange windows that was once the heart of Yugoslav/Croatian journalism. This shocking destruction had to be included in the audio walk, as it permanently changed the face of Cvjetno naselje and took place right next to the walk’s starting point at KONTEJNER. The map of the neighbourhood – both the real, physical one, and the one created for this occasion – had already been reshaped in a wholly unexpected way.

In keeping with that volatility, and in the project’s spirit of mobility, this text offers a map key (see K) for the audio walk (see W) and its process. Feel free to move through it as you wish.

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